38+

YEARS

ABOUT US

Upgrading people’s health — and still counting.

Founded in Singapore in 1988, Huiji has grown from a small health products distributor into a trusted wellness brand built on traditional herbal knowledge.

For more than three decades, Huiji has remained committed to improving everyday health through carefully crafted herbal formulations.

Where Tradition Meets Modern Wellness

Huiji began its journey in Singapore under the company Huay Feng Hang, with a simple mission: to make traditional health products more accessible.

Over the years, the brand has evolved into a modern
wellness company combining classical herbal
knowledge with contemporary formulation standards.

A Journey of Wellness

From a small health products distributor to a trusted
wellness brand, Huiji has grown through decades of
commitment to improving everyday health.

1988

From a small health products distributor to a trusted wellness brand, Huiji has grown through decades of commitment to improving everyday health.

2000s

Huiji expanded its range of herbal wellness products and began developing proprietary
formulations.

2010s

The brand expanded regionally and introduced modern wellness products designed for everyday health.

Today

Huiji continues to refine its holistic wellness approach through carefully crafted herbal formulations.

A Journey of Wellness

From a small health products distributor to a trusted
wellness brand, Huiji has grown through decades of
commitment to improving everyday health.

1988

From a small health products distributor to a trusted wellness brand, Huiji has grown through decades of commitment to improving everyday health.

2000s

Huiji expanded its range of herbal wellness products and began developing proprietary
formulations.

2010s

The brand expanded regionally and introduced modern wellness products designed for everyday health.

Today

Huiji continues to refine its holistic wellness approach through carefully crafted herbal formulations.

AWARDS & RECOGNITION

For decades, Huiji Health Tonic has been recognised for its commitment
to quality, innovation and trusted herbal wellness.

2006

GMP Certified Manufacturing Facility

Health Sciences Authority (HSA)

Huiji’s manufacturing facility received Good Manufacturing Practice (GMP) certification, recognising strict quality control, safety standards and consistent production excellence.

2008-2011

Watsons Singapore

Watsons Singapore

Huiji Fruity Lite received the Watsons Health & Beauty Award for four consecutive years, recognising its popularity as a trusted health and wellness beverage among consumers.

2009-2015

Unity Popular Choice Award – TCM Supplement

Unity Pharmacy Singapore

Huiji Health Tonic was voted the No.1 Traditional Chinese Medicine supplement brand by consumers for six consecutive years.

2011

Superbrands Award

Superbrands Singapore

Huiji was recognised as a leading consumer brand with strong market presence, high consumer trust and long-standing brand heritage.

2017

Influential Brand Award

Influential Brands Foundation

Awarded for Huiji’s strong brand influence and continued success in delivering trusted herbal wellness products across Asia.

2019

Singapore Prestige Brand Award

Association of Small & Medium Enterprises

Recognising Huiji’s excellence in brand development, innovation and its long-standing commitment to quality herbal health product

Eight Principles. One Standard.

The Science Behind the Huiji Method.

01

Heritage You Can Trust

Huiji has been trusted for over three decades, with roots dating back to 1988 and flagship formulations introduced in 1990 — supporting generations of families in Singapore and beyond.

02

Proven Formulations, Not Trends

Our formulations are grounded in time-tested Traditional Chinese Medicine principles, refined over decades—not created to follow short-term health trends or marketing hype.

03

Premium Ingredients, No Compromise

We insist on high-grade herbs, selective sourcing, and strict quality control—even when it means higher costs—because efficacy and safety always come first.

04

Concentration That Makes a Difference

Huiji products are known for their high concentration and potency, delivering meaningful results with smaller daily dosages compared to conventional tonics.

05

Thoughtful Extraction Technology

We use covered pressure extraction methods designed to preserve active compounds, ensuring maximum efficacy without unnecessary loss of nutrients.

06

Clean, Responsible Formulations

Our products are alcohol-free, free from unnecessary additives, and designed for long-term consumption when taken as recommended.

07

Trusted Across Life Stages

From working adults and seniors to postpartum mothers and health-conscious families, Huiji formulations support wellness across different stages of life.

08

Tradition Guided by Modern Standards

Huiji bridges Traditional Chinese Medicine wisdom with modern manufacturing, hygiene standards, and contemporary expectations—without compromising authenticity

Continue Your Wellness Journey

For more than three decades, Huiji has refined a holistic
approach to everyday vitality — combining traditional
herbal wisdom with modern formulation standards.